COLLABORATIONS & EVENTS

LET’S BUILD SOMETHING

We've built collabs with Mike's Hot Honey, HOKA, Extra Butter, Grillo's Pickles, Leon's Bagels, 7th St Burger and more. Whether you need to feed a group through catering, want a co-created sandwich on our menu, or are building a full brand activation — we have a format for it.

Work With Us

8+

BRAND COLLABS BUILT

600

LARGEST GROUP FED

3M+

SOCIAL MEDIA VIEWS IN 90 DAYS

TWO PATHS TO PARTNER.

PARTNERSHIPS

CATERING

Looking for food for your next event? We do individually wrapped sandwiches, family-style trays, or house-made sides. Delivered or picked up across NYC. No minimum · 48-hour notice · Delivery 7 days a week · Pickup at Flatiron

Some partners just need lunch. Others want to build a moment. Pick the format that fits.

Explore catering

Collabs

Limited-edition sandwiches on our menu or yours, on-site popups, branded takeovers, in-store activations. Co-developed and executed for an all-in brand activation, together. We have 2 collab packages, based on preference. Read below.

Explore collabs
DOWNLOAD OUR CATERING & EVENTS DECK

Two Ways To Collab.

COLLAB PACKAGES

Some partners want a sandwich on our menu. Some want a pop-up. Some want both! Here's how we break it down.

Limited-Edition
Menu Sandwich

OPTION A

Your brand on our menu.

We co-develop a sandwich together — your ingredients, our craft — and feature it on our menu for a limited run. Our customers try it, share it, and you get exposure to NYC's deli-loyal crowd without running an event.

Best for: Brand awareness · Ingredient launches · Dual-channel marketing · Ongoing exposure with no event lift

Past examples:

Mike's Hot Honey breakfast sandwich · Leon's Bagels yuzu egg salad · 7th St Burger smashburger chopped cheese · Buzzfeed Chicken Cordon Bleu

Make a menu item

The Brown Bag
Stand

OPTION B

Our pop-up at your venue.

We bring the store to you. Pre-made sandwiches (hot, cold, or both), branded display, signage, two staff in Brown Bag merch. Full 2-3 hour service at your venue. Pick three sandwiches off our menu and we'll build the experience around your brand.

Best for: Product launches · Store openings · Press days · In-store activations · Content moments · Whole Office Events

Past examples:

Extra Butter × A$AP Rocky × Ray-Ban · Extra Butter × TEVA · Grillo's Pickles LES popup

50-sandwich minimum · 7-day lead time · 6% admin fee
Book A Pop Up

  • 7th street burger

  • A$ap rocky x Ray-Ban

  • leon's bagels

  • Jonny's Pizza

  • grillo's pickles

Get in Touch

Looking to collaborate together? Drop a link below.