COLLABORATIONS & EVENTS

LET’S BUILD SOMETHING

We've popped up with Mike's Hot Honey, Extra Butter, Grillo's Pickles, Leon's Bagels, 7th St Burger and more — bringing NYC deli energy to product launches, store openings, press days, and brand moments.

Work With Us

8+

BRAND COLLABS BUILT

600

LARGEST GROUP FED

3M+

SOCIAL MEDIA VIEWS IN 90 DAYS

WE’LL DROP PLATTERS OR build an activation together.

TWO WAYS TO BREAK BREAD TOGETHER

Whether you’re simply looking for a food partner to help support your events, or an all-in brand activation built by Brown Bag, we offer two ways to partner.

drop-CATERING

Simply looking for food for an event you’re hosting? Look no further. We do classic catering drop-off, and can drop individually wrapped sandwiches, salads and sides, or trays of each. Easy clean-up!

Explore catering

Collabs

Limited-edition sandwiches on our menu or yours, on-site popups, branded takeovers, in-store activations. Co-developed and executed for an all-in brand activation, together. We have 2 events packages, based on preference. Read below.

Explore collabs

PICK YOUR TEMPERATURE

POP UP PACKAGES

Whether we co-create a sandwich and celebrate it through a pop-up, or you’re just looking for more interactive catering, for birthdays, graduations, or office events, we’ll come to you. Two different service formats, same NYC deli aesthetic.

OPTION A

THE stand SETUP

We arrive 30 min ahead, set up our deli on-brand with butcher paper, signage, and pre-portioned chopped sandwiches that you choose. Perfect for product launches, store openings, and press days.

serving + BRANDED DISPLAY

  • Pre-portioned chopped sandwich platters

  • Branded signage, merch, stickers and menus

  • House-made sides (Mac, Potato, Caesar) on request

  • 2 Brown Bag brand ambassador on site for setup + breakdown

Pricing scales with headcount · Up to 50 / 100 / 100+ guests.

OPTION B

THE Kitchen SETUP

On-site cook + full popup. We bring our mini grill and table-top fryer, cooking chopped cheese and cottage fries live. Branded apron team, content-ready setup for your social capture, 2–3 hour service window.

setup + live cooking

  • Mini grill + on-site cook station, 2–3 hour service

  • 2–3 staff in branded Brown Bag aprons

  • Branded signage, merch, stickers & menus

  • Full popup styling: signage, branded paper, deli aesthetic

Pricing scales with headcount · Up to 50 / 100 / 100+ guests.

  • 7th street burger

  • A$ap rocky x Ray-Ban

  • leon's bagels

  • Jonny's Pizza

  • grillo's pickles

Get in Touch

Looking to collaborate together? Drop a link below.